Our Services
Answer Engine Optimisation
Your customers are asking AI. Make sure it answers with you.
Answer Engine Optimisation helps your business become more visible within AI-generated answers, so when someone asks ChatGPT, Google AI or Perplexity for a recommendation, your business has a far greater chance of being named.
- Your visibility across ChatGPT, Gemini, Perplexity and Copilot
- How you compare with competitors in AI-generated answers
- The quickest wins to increase your AI search exposure
Get your free AEO assessment
Tell us where to look and one of our SEO and AEO specialists will review your current visibility, benchmark you against competitors and outline the strongest opportunities.
Why isn’t my business appearing in AI answers?
People have not stopped using Google. Far from it. What we are seeing is another type of search becoming part of everyday behaviour.
Someone looking for a solicitor, accountant, builder or hotel might still begin with Google. The next person opens ChatGPT, Gemini or Perplexity and simply explains what they need, often in a great deal of detail.
They are not looking for a page of links. They want an answer, some guidance and, very often, a recommendation. AEO is about putting your business in the strongest possible position to become part of that answer.
Traditional Search
“Divorce lawyer London”
AI Search
“I am getting divorced after a ten year marriage and need advice on protecting my assets and arranging custody of my children. Can you recommend an experienced divorce solicitor in London with good reviews?”
Four areas that decide whether AI trusts your business
AI platforms need to understand what your business does before they can confidently use it as a source. There is no single AEO ranking factor and each platform works differently, so we build a stronger digital footprint rather than chase one model.
On page
01
Content for AI search
Good AEO starts with good content. We look at what your customers genuinely want to know and how those questions relate to your services, products and expertise. AI searches are longer and far more conversational, so your website needs enough depth and context for an assistant to work out whether your business is relevant.
On page
02
Structure and technical health
You can have excellent content and still make life difficult for search engines. We review page structure, headings, navigation and internal links, then fix the technical issues that stop important pages being crawled, indexed or understood properly.
On page
03
Schema and structured data
Schema describes organisations, people, services and reviews in a format machines process easily. We assess what is already in place and implement markup where it adds genuine value. It is not a shortcut into ChatGPT, but it does remove ambiguity.
Off page
04
Authority, reputation and trust
Your own website is only one source of information about your company. Reviews, citations, relevant links, PR coverage, awards, accreditations and genuine mentions all contribute to a credible presence that AI platforms can verify elsewhere.
Our AEO campaigns build on a complete SEO strategy
We do not sell Answer Engine Optimisation as a collection of gimmicks. Depending on your website and campaign, the work can include any of the following.
- Your visibility across ChatGPT, Gemini, Perplexity and Copilot
- How you compare with competitors in AI-generated answers
- The quickest wins to increase your AI search exposure
- Your visibility across ChatGPT, Gemini, Perplexity and Copilot
- How you compare with competitors in AI-generated answers
- The quickest wins to increase your AI search exposure
A local service business has very different opportunities from a national ecommerce brand. A solicitor needs different trust signals from a restaurant. That context shapes the campaign, and it changes as the platforms develop.
SEO and AEO work better together
A customer might discover you through a normal Google result this morning, meet your business in an AI Overview this afternoon and ask ChatGPT for a shortlist tomorrow. Drawing a hard line between SEO and AEO misses the point. Useful content matters. Technical quality matters. Reputation, expertise and credible third party references matter. AEO simply extends that work into a new search environment.
Answer engine optimisation FAQs
What is Answer Engine Optimisation?
AEO is the work that helps your business become visible within AI-generated answers. When someone asks ChatGPT, Google AI, Gemini or Perplexity for advice, products or services, AEO puts your business in the strongest possible position to be part of that answer.
Does AEO replace SEO?
No. AEO builds on the same foundations: a technically sound website, genuinely useful content, clear expertise and a strong reputation beyond your own domain. Both depend on whether your website deserves to be found.
Can you guarantee ChatGPT will recommend my business?
No agency can, and we would be wary of anybody who claims otherwise. What we control is the quality, clarity and authority of the information AI systems can discover about your business.
Is AEO available on its own?
AEO is currently offered as an addition to our SEO plans. If a website has weak content, poor technical foundations and little existing authority, an AI package on top will not solve the underlying problem. We would rather fix the foundations first.
Start the conversation
Speak to one of our SEO and AEO specialists. We will look at where your website stands today, how it performs in organic search and where the strongest AI search opportunities are for your business.